Pretzel Crisps & Inside Out

Spark an idea:

Pretzel Crips celebrated the exciting theatrical release of Disney Pixar’s Inside Out. The program included a Facebook sweepstakes that let one lucky family capture their memories with a GoPro camera and a trip to Hawaii.

Ignite a plan:

  • Customized 7.2 oz original bags featuring the sweepstakes and characters from the film
  • Created co-branded header cards for racks, baskets, and shippers
  • Hosted a Facebook sweepstakes for a chance to win a family getaway for 4 to Honolulu, HI at the famous Aulani Resort and Spa, plus a GoPro Camera
  • Supported with social media posts and digital ads