Hostess & Ghostbusters

Spark an idea:

Hostess played off their iconic placement in the original Ghostbusters film to create a major summer promotion around the reboot.

Ignite a plan:

  • Twinkie billboard placement in the film
  • Co-branded packaging
  • LTO Key Lime Slime and White Fudge Marshmallow Twinkies
  • Provided Twinkies in press care packages for “Ghostbusters Day”
  • Lyft partnership to provide Ghostbusters Twinkies to passengers during the promotional window