Spark an idea:
The candy that’s scary good for you, Ice Chips Candy, teamed up with Sony Pictures to give consumers Goosebumps at Halloween.
Ignite a plan:
- Created co-branded limited edition Goosebumps packaging and floor displays
- Hosted a custom microsite where users could enter for a chance to win a screening of Goosebumps for one lucky winner and up to 50 of their friends
- Distributed a national FSI to 15.6MM households
- Designed custom banners on IceChipsCandy.com
- Supported with Facebook and Twitter posts
- Held screenings of the film for military personnel
