Explore Our Work

Spark an Idea:

Spark integrated Warner Bros.’ Justice League into TCL’s “Hero for All” campaign in over 120 global markets including the U.S.

Ignite a Plan:

• TV
• Co-branded packaging
• Co-Branded Shipper Displays at retail
• Print
• Digital Media
• Social Media
• OOH
• In-Theatre
• Premiere Support

Drive Results:

TCL drove brand awareness and sales during the promotional window. TCL’s contributions helped the film gross more than $610 MM worldwide.

Spark An Idea:

What’s yellow, sweet, and brings joy to consumers? Twinkies and Minions! Hostess joined forces with Minions from Universal Pictures to create a summer partnership campaign unlike any other. They created an integrated partnership that reached all consumer touch points: packaging, displays, digital marketing, social media, and direct mail.

Ignite a Plan:

• Designed co-branded packaging for Classic, Chocolate, Strawberry, and Banana Twinkies, as well as Chocodiles. Multipack Twinkies included 10 individual Twinkies with Minion wrappers
• Developed Banana Split Twinkies as a Wal-Mart exclusive
• Developed edible sticker kits that allowed consumers to decorate their Twinkies like Minions, and eat them too
• Created 3 versions of the single serve Twinkies packaging, one for each of the 3 Minions stars.
• Produced co-branded Twinkie shippers, Minion Decoration Kit shippers, countertop displays, and Wal-Mart pallet displays
• Created hashtag campaign #TwinkieMinionSweeps for users to submit a picture with their Twinkie via Instagram, Twitter, or Facebook
• Launched TwinkieMinions.com, a gallery of all approved consumer photo submissions
• One grand prize winner won a trip for 4 to Paris, France and other winners won an exclusive cell phone skin
• Worked with AMC Theatres to develop Super Snack Packs with Twinkie Minions, supported by AMC with social media, email, and in-theatre signage nationally
• National FSI distributed to 30MM households

Drive Results:

Walmart saw a 70 percent increase in Twinkies sales during the promotion and all inventory sold out. There was also an organic pick up in social media on Reddit and College Humor which helped to generate nearly 1MM impressions. This promotion won the Gold Reggie award.

Spark an Idea:

Drive cheese sales and engagement at retail during the critical summer window

Ignite A Plan:

Kraft created a “For the love of Cheese retail program” and tapped Spark to ideate, negotiate and secure a spokesperson, procuring Brad Paisley
Spark maximized the deal to include tour sponsorship with on-site activations, a TV spot directed by Paisley and a late night integration with Jimmy Fallon

Drive Results:

The national “For the Love of Cheese” program was a tremendous success with Kraft leveraging tour tickets, VIP experiences, and recipes from Paisley to increase sales.

Spark an Idea:

Partner FamilyShare with Lionsgate to create a social media campaign to help launch their family film, Wonder, starring Julia Roberts.

Ignite a Plan:

• Content Creation
• Memes
• Articles
• Multi-platform approach to the family audience

Drive Results:

FamilyShare campaign delivered the following:

• 8.5MM social impressions of Wonder-sponsored content on familyshare.com and FamilyShare Network’s social channels
• 84.7K likes, comments and shares on Wonder-sponsored posts
• 1MM+ video views
• 21.3K total clicks to Wonder’s landing page

Spark an Idea:

To increase drive traffic into IHOP restaurants and to engage IHOP consumers with an entertainment tie-in that surprises and delights, IHOP partnered with The Lorax.

Ignite a Plan:

• Valpak Envelope and Insert.
• Recycled Paper Bookmark with Seeded Paper (diecut and with an Evergreen mix of Blue Space and Canadian White Pine seeds).
• In-store POP including: Activity Booklet, Posters, Window Clings, Stanchion sign, Server T-shirts, etc.
• Microsite page including: menu page highlights themed menu items, sweepstakes entry, advergame.
• Social media posts
• Field marketing (print, radio, and TV promos)

Drive Results:

Significantly drove sales, while quantifiably increasing IHOP’s brand affinity rating among families!

Spark an Idea:

Spark partnered Vitamin Bee with Del Monte to launch their new product Del Monte Fusions. Del Monte leveraged Vitamin Bee’s brand and creative to create a TV spot that brought the brand to Target stores nationwide.

Ignite a Plan:

• TV
• POS
• Social Media
• Website

Drive Results:

Vitamin Bee successfully launched Del Monte Fusions, which is now a mainstay at retail.

Spark an Idea:

Pretzel Crips celebrated the exciting theatrical release of Disney Pixar’s Inside Out. The program included a Facebook sweepstakes that let one lucky family capture their memories with a GoPro camera and a trip to Hawaii.

Ignite a Plan:

• Customized 7.2 oz original bags featuring the sweepstakes and characters from the film
• Created co-branded header cards for racks, baskets, and shippers
• Hosted a Facebook sweepstakes for a chance to win a family getaway for 4 to Honolulu, HI at the famous Aulani Resort and Spa, plus a GoPro Camera
• Supported with social media posts and digital ads

Drive Results:

The program was extremely successful in driving trial with new consumers, while increasing their family customer base. Pretzel Crisps continued the program for the DVD launch.

Spark an Idea:

Ice Chips Candy partnered with Disney/Pixar’s Finding Dory for a promotion to remember!

Ignite a Plan:

• Co-branded packaging
• Co-branded shipper displays at retail
• Sweepstakes for a California aquarium adventure
• National FSI with distribution of 15MM
• Social media support

Drive Results:

Ice Chips Candy received 230K sweepstakes entries and post engagement increased by 115%, making this a promotion to remember!

Spark an Idea:

Hostess was looking for a major tentpole film to drive sales in the May/June window. X-Men: Days of Future Past was named the most anticipated film of the summer and featured a star-studded cast. Both X-Men and Hostess are beloved American brands, and the X-Men comics often featured Hostess advertisements. Hostess already owned the trademark for eXtreme creme and knew a partnership was the perfect opportunity to launch two new flavors of Twinkies: Strawberry and Blue Raspberry, playing off the red and blue color palette of the film.

Ignite a Plan:

• Film featured placement of retro Hostess packaging
• Developed Strawberry and Blue Raspberry LTO Twinkies
• Created co-branded packaging of multipack and single Twinkies, CupCakes, and four flavors of bagged Donettes
• Designed co-branded displays and POS materials
• Hosted an instant win and sweepstakes app on the Hostess Facebook page
• Instant win prizes included X-Men merchandise, an exclusive art piece, movie tickets, Blu-ray collections, and Hostess coupons
• Awarded one grand prize winner an extreme trip for four to Montreal, Canada – where the film was shot
• Instant win/sweepstakes entry codes were distributed inside specially marked boxes
• Created custom Facebook posts and ads

Drive Results:

Hostess received over 100MM impressions, total Twinkies sales grew, as did Hostess’ social media followers.