Spark integrated Warner Bros.’ Justice League into TCL’s “Hero for All” campaign in over 120 global markets including the U.S.
TCL drove brand awareness and sales during the promotional window. TCL’s contributions helped the film gross more than $610 MM worldwide.
What’s yellow, sweet, and brings joy to consumers? Twinkies and Minions! Hostess joined forces with Minions from Universal Pictures to create a summer partnership campaign unlike any other. They created an integrated partnership that reached all consumer touch points: packaging, displays, digital marketing, social media, and direct mail.
Walmart saw a 70 percent increase in Twinkies sales during the promotion and all inventory sold out. There was also an organic pick up in social media on Reddit and College Humor which helped to generate nearly 1MM impressions. This promotion won the Gold Reggie award.
Drive cheese sales and engagement at retail during the critical summer window
Kraft created a “For the love of Cheese retail program” and tapped Spark to ideate, negotiate and secure a spokesperson, procuring Brad Paisley
Spark maximized the deal to include tour sponsorship with on-site activations, a TV spot directed by Paisley and a late night integration with Jimmy Fallon
The national “For the Love of Cheese” program was a tremendous success with Kraft leveraging tour tickets, VIP experiences, and recipes from Paisley to increase sales.
Partner FamilyShare with Lionsgate to create a social media campaign to help launch their family film, Wonder, starring Julia Roberts.
FamilyShare campaign delivered the following:
To increase drive traffic into IHOP restaurants and to engage IHOP consumers with an entertainment tie-in that surprises and delights, IHOP partnered with The Lorax.
Significantly drove sales, while quantifiably increasing IHOP’s brand affinity rating among families!
Spark partnered Vitamin Bee with Del Monte to launch their new product Del Monte Fusions. Del Monte leveraged Vitamin Bee’s brand and creative to create a TV spot that brought the brand to Target stores nationwide.
Vitamin Bee successfully launched Del Monte Fusions, which is now a mainstay at retail.
Pretzel Crips celebrated the exciting theatrical release of Disney Pixar’s Inside Out. The program included a Facebook sweepstakes that let one lucky family capture their memories with a GoPro camera and a trip to Hawaii.
The program was extremely successful in driving trial with new consumers, while increasing their family customer base. Pretzel Crisps continued the program for the DVD launch.
Ice Chips Candy partnered with Disney/Pixar’s Finding Dory for a promotion to remember!
Ice Chips Candy received 230K sweepstakes entries and post engagement increased by 115%, making this a promotion to remember!
Hostess was looking for a major tentpole film to drive sales in the May/June window. X-Men: Days of Future Past was named the most anticipated film of the summer and featured a star-studded cast. Both X-Men and Hostess are beloved American brands, and the X-Men comics often featured Hostess advertisements. Hostess already owned the trademark for eXtreme creme and knew a partnership was the perfect opportunity to launch two new flavors of Twinkies: Strawberry and Blue Raspberry, playing off the red and blue color palette of the film.
Hostess received over 100MM impressions, total Twinkies sales grew, as did Hostess’ social media followers.