Spark Alliance Marketing client, Hostess, has partnered with Universal Pictures this summer to create the “Ultimate Twinkie Minions Sweepstakes.” The sweepstakes, which started on June 1, 2015 and runs until September 22, 2015, offers a chance to win a trip for four to Paris, France. In addition, weekly winners will receive an exclusive Minions cell phone skin. To enter, fans are asked to take a selfie with limited edition Twinkie Minion Hostess packaging and post it to the Hostess Facebook page, Instagram or Twitter using the hashtag #TwinkieMinionsSweeps.
Minions themed packaging includes single-serve and multipack Twinkies, where each individual Twinkie is wrapped to look like a Minion. Flavors include Classic, Strawberry, and Chocolate Creme. Hostess also developed the Twinkie Minion Decoration Kit, which consists of sixteen Twinkies and four sheets of edible stickers that consumers can use to decorate the Twinkies and create their own special Minion!
