Devery Holmes speaking at Digital Hollywood

The Digital Hollywood conference took place this week from April 29th to May 2nd at the Ritz Carlton in Marina Del Rey. Digital Hollywood is a trade conference covering the fields of film, television, music, home video, cable, telecommunications and computer industries.

ImageAmongst the panels going on during Digital Hollywood, Devery Holmes (President & CEO of Spark Alliance Marketing) was in attendance to speak at a panel entitled “The Personal Brand – Understanding Lifestyle, Authenticity, Purpose & Resolve for Women.” As a woman being a leader in the entertainment industry, she brought up many great points on how to target women and moms in an ever-changing environment. She discussed two big promotions that Spark Alliance Marketing was a part of. One was with Parental Guidance and how they partnered with Photobucket to bring to life a wonderful campaign that targeted the old school and new school generations of woman through an online photo album. She also touched on a partnership between IHOP and the hit movie The Lorax that targeted moms by offering a healthy menu for kids that was based around the movie. IHOP & The Lorax movie also engaged moms with a tree planting challenge where kids could obtain a bookmark premium that contained a tree seed packet.

The big takeaway from Devery’s speech was about the importance of finding the right engagement vehicle for your brand with a program that has scale and relevance to connect with the women and mom audience.