[youtube=http://www.youtube.com/watch?v=ENKuJ5vGfgw&feature=mfu_in_order&list=UL]
Interview with Devery Holmes at the Cocktail Party at the PMA Annual Conference 2010 in Chicago.
Mountain Dew’s “DEWmocracy 2” campaign let people feel like they could have a say in the direction of the brand – that their voices meant something. The company added more than 120,000 new fans on Facebook.