Ice Chips Candy & Goosebumps

Spark an idea:

The candy that’s scary good for you, Ice Chips Candy, teamed up with Sony Pictures to give consumers Goosebumps at Halloween.

Ignite a plan:

  • Created co-branded limited edition Goosebumps packaging and floor displays
  • Hosted a custom microsite where users could enter for a chance to win a screening of Goosebumps for one lucky winner and up to 50 of their friends
  • Distributed a national FSI to 15.6MM households
  • Designed custom banners on
  • Supported with Facebook and Twitter posts
  • Held screenings of the film for military personnel