InStyler & Bridemaids

Spark an idea:

The InStyler hair styling tool executed a national promotion with the DVD release of Bridesmaids.

Ignite a plan:

  • Created a “Great Bridesmaid Looks You Can Do Yourself” special feature on BD-Live featuring an InStyler instructional video.
  • Featured Bridesmaids in InStyler and TopStyler infomercials.
  • Hosted a sweepstakes to win a trip for you and five friends to Los Angeles with a complete InStyler hair makeover and a visit to Universal Studios.
  • Supported with print and social media.