Spark an idea:
The InStyler hair styling tool executed a national promotion with the DVD release of Bridesmaids.
Ignite a plan:
- Created a “Great Bridesmaid Looks You Can Do Yourself” special feature on BD-Live featuring an InStyler instructional video.
- Featured Bridesmaids in InStyler and TopStyler infomercials.
- Hosted a sweepstakes to win a trip for you and five friends to Los Angeles with a complete InStyler hair makeover and a visit to Universal Studios.
- Supported with print and social media.