IHOP & The Lorax

Spark an idea:

To increase drive traffic into IHOP restaurants and to engage IHOP consumers with an entertainment tie-in that surprises and delights, IHOP partnered with The Lorax.

Ignite a plan:

  • Valpak Envelope and Insert.
  • Recycled Paper Bookmark with Seeded Paper (diecut and with an Evergreen mix of Blue Space and Canadian White Pine seeds).
  • In-store POP including: Activity Booklet, Posters, Window Clings, Stanchion sign, Server T-shirts, etc.
  • Microsite page including: menu page highlights themed menu items, sweepstakes entry, advergame.
  • Social media posts
  • Field marketing (print, radio, and TV promos)