Spark an idea:
To increase drive traffic into IHOP restaurants and to engage IHOP consumers with an entertainment tie-in that surprises and delights, IHOP partnered with The Lorax.
Ignite a plan:
- Valpak Envelope and Insert.
- Recycled Paper Bookmark with Seeded Paper (diecut and with an Evergreen mix of Blue Space and Canadian White Pine seeds).
- In-store POP including: Activity Booklet, Posters, Window Clings, Stanchion sign, Server T-shirts, etc.
- Microsite page including: menu page highlights themed menu items, sweepstakes entry, advergame.
- Social media posts
- Field marketing (print, radio, and TV promos)
