Spark An Idea:
Hostess Brands reintroduced a star-spangled line of patriotic treats for summer in tandem with a first-time partnership with the American Red Cross, providing consumers with a sweet way to give back. Hostess donated $1 for every picture of a US flag uploaded with the hashtag #HostessSupportsRedCross on Twitter, Instagram, or directly to their microsite.
Ignite A Plan:
- Hashtag campaign asking users to upload a picture of a US flag with #HostessSupportsRedCross to raise money for the American Red Cross
- Custom microsite with curated gallery of submissions
- Co-branded packages of Hostess product, including Multipack Red, White, and Blue Twinkies, Multipack Star Spangled CupCakes, and Multipack Star Spangled Ding Dongs
- Co-branded shipper displays at retail
- Social media support
- Integrated support on HostessCakes.com
- Hostess product donations to Red Cross blood centers
