Spark an idea:
Hostess played off their iconic placement in the original Ghostbusters film to create a major summer promotion around the reboot.
Ignite a plan:
- Twinkie billboard placement in the film
- Co-branded packaging
- LTO Key Lime Slime and White Fudge Marshmallow Twinkies
- Provided Twinkies in press care packages for “Ghostbusters Day”
- Lyft partnership to provide Ghostbusters Twinkies to passengers during the promotional window