PROGRAM OBJECTIVES
Drive awareness of the InStyler as the leading hair tool for women everywhere and create branded name recognition across the entertainment spectrum.
STRATEGY
Develop extensive branding campaigns in film, television, web and in-store, capitalizing on partnerships with like-minded brands and entertainment vehicles, and targeting female-centric programming.
TACTICS
Secured product integration, placement and seeding in various and numerous feature films and television shows as well as created promotional DVD tie-in program:
Sex and the City 2 DVD Release – brokered complex promotional tie-in, which entailed national print, TV, web and on-pack sticker campaign along with overarching Sweepstakes offer.
America’s Next Top Model – InStyler featured in the highly anticipated Cycle 15 season premiere of this popular and targeted Reality show. The models were shown using the InStyler to style their own hair for their first competition as well as very positive verbal mention by model before and during her styling session.
Disney’s TANGLED premiere, November 14, 2010 at the ElCapital Theatre, Los Angeles, CA. InStyler was invited to participate at the Disney’s TANGLED premiere and party. Celebrities brought their children to enjoy the event. Mandy Moore and Zachary Levi were in attendance among many others. The stylists set up their own area in the historical theatre lobby to help all the little girl’s dreams of lustrous locks come true.