The Digital Hollywood conference took place this week from April 29th to May 2nd at the Ritz Carlton in Marina Del Rey. Digital Hollywood is a trade conference covering the fields of film, television, music, home video, cable, telecommunications and computer industries.
Amongst the panels going on during Digital Hollywood, Devery Holmes (President & CEO of Spark Alliance Marketing) was in attendance to speak at a panel entitled “The Personal Brand – Understanding Lifestyle, Authenticity, Purpose & Resolve for Women.” As a woman being a leader in the entertainment industry, she brought up many great points on how to target women and moms in an ever-changing environment. She discussed two big promotions that Spark Alliance Marketing was a part of. One was with Parental Guidance and how they partnered with Photobucket to bring to life a wonderful campaign that targeted the old school and new school generations of woman through an online photo album. She also touched on a partnership between IHOP and the hit movie The Lorax that targeted moms by offering a healthy menu for kids that was based around the movie. IHOP & The Lorax movie also engaged moms with a tree planting challenge where kids could obtain a bookmark premium that contained a tree seed packet.
The big takeaway from Devery’s speech was about the importance of finding the right engagement vehicle for your brand with a program that has scale and relevance to connect with the women and mom audience.
